A lot of people consider our
generation to be addicted to social media. We are constantly checking our
phones, responding to texts, and catching up on the latest news with our
Facebook friends. To some, this is a curse. But to the mom and pop stores of
the world, this is a big coup. This allows them to get their name out there
without having to spend billions of dollars in advertising. Some would consider
this an evening of the playing field between large and small companies.
Word-of-mouth marketing is
probably one of the most effective forms of marketing. If you really like a
product, you’re going to want to tell your friends about how awesome it is and
do everything you can to convince them that they need this product. For
companies, this is huge. They know that if they can provide customers with a
really impressive product, people will want to spread the word. Thus, they will
be getting word out about their product without having to spend any money to
promote in advertising.
Facebook provides an
alternative route to word-of-mouth marketing. Even the smallest companies can
set up a Facebook page and start promoting their brand. This will cost them
little money and can spread word very quickly. I learned recently in my
marketing class that once a person has liked a company on Facebook, the website
automatically has the permission to promote that company in Facebook friends’
news feeds. Because of technology such as this, word can spread very quickly on
site such as Facebook and Twitter.
The internet can also be
effective in promoting companies. Websites that make money off of the ads they
post can look into your browsing history to find sites that you visit often.
They can pull that information and use it to find which companies you would be
interested in seeing ads from on their site.
Both small and large
companies use social media as a way to market their brand. It provides them
with a way to promote their brand without spending lots of money to get the
word out there. Word travels fast online and companies can use this to their
advantage. Just like talking up a product face-to-face, people use social media
to give a review to a product. If someone is really satisfied with a product,
they will go to social media to tell their friends just how great it is. But
this can also take a negative turn. If someone has had a bad experience with a
product or service, they will also turn to social media to rant about how bad
it was.
I truly feel as though social
media is a way the even the playing field between large and small companies. It
provides companies with a cheap tool to spread the word about their brand.
Social media can also be a tool used in a very effective form of marketing:
word-of-mouth.
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